Tarrant Toolbox/Level 1. Finding the Correct Parent for Your Orphaned Listing

  • $50

Level 1. Finding the Correct Parent for Your Orphaned Listing

In Level 1 of our comprehensive course on fixing orphaned listings, we will guide you through the essential steps to find the correct parent for your orphaned listings. By understanding the anatomy of a parent listing and learning effective techniques for finding and vetting potential parents, you will be equipped to make informed decisions and optimize your listings effectively.

Contents

1. What are we doing?

Lots of people are worried about Policy Violations, and generally just about just doing things wrong when fixing orphans. Amazon has lots of information about adding to variation families, what counts as a proper variation, and what doesn't. There's a whole list of hypothetical don'ts. But I haven't found a good list of actual examples of what is and isn't a good match when looking for the proper Parent Listing for an Orphaned Child listing. 

When I first started fixing orphaned listings I did it through cases. I would look for a good parent and open a case asking seller support to fix it for me. I did this for at least six months before they changed their policy and I had to learn how to actually fix them myself. 

During that six months, I was basically trained by seller support and the catalog team on how to find the proper Parent listing for Orphans. What I mean is if they wouldn't fix it for me, they gave me a reason- the pictures don't match, different model numbers, different titles, duplicate listings...

I wouldn't recommend trying to do that for training now because they flat-out refuse to help. They "don't create variations for sellers" anymore. They want us to do it. 

But thanks to them I know what to look for, I know what details are a disqualifier and how specific we need to be when fixing orphans. I know what details look like disqualifiers but might just be a gap in listing creation. There are plenty of listings that have bad information in them or are missing information and it makes them look like they don't belong with the parent. I can show you what to look for and what to update to make things match when it is a correct match but doesn't look like it yet.

Understanding the anatomy of a parent listing
Amazon's tips for creating variations
Preview

2. Getting Started

Finding your orphans
Looking the orphan up on Amazon

3. Vetting the parent

These are examples pulled from training of orphan and parent pairs that are or are not a match, with explanations for why we made the decisions we made
Your checklist
Socks
More socks
Men's Golf Shorts
Sports Shirt
1/2 Long Sleeve Zip up Shirt
Another 1/2 zip
Shoes
Problematic titles
Recap

4. Using the Variation Wizard

I've added slide based pdf that will walk you through the basics of using the variation wizard here. If you want more in-depth instructions you can move on to Level 2. Using the Variation Wizard.

Using the Variation Wizard

5. Updating the template

Updating titles in the template
Updating the Shoe template
Correcting the 1/2 zip titles

6. Wrapping up

It's equally important to organize and save vital information after you've finished creating variations and saving parents.
I'm going to go over what we save and why. You might find that you want to save more or less information, you've got to do what works best for you. But this is what I've found works best for us.
What should you save?